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According to the DoubleClick 2003 Consumer Email Study, over 90% of consumers receive some kind of marketing email. In addition, statistics across a variety of industries show that it takes six to seven contacts before you can turn a prospect into a customer. This can be resource-intensive, consuming money and time. This is, however, where email marketing really stands out.

Adding email to your marketing mix can save you time, money and resources over traditional marketing vehicles like direct mail or print advertising. Email also provides instant communication, allowing time-sensitive information and special promotions to be disseminated almost instantly. And, you can see the results of your efforts almost as quickly!

If you are interested in receiving information from time to time about how email marketing can add value to your business, or how best to use email to reach your customers, sign up here!

 
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